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Instead of clicking through ten blue links on Google, users ask ChatGPT: 'Which plumber do you recommend in Berlin?' The AI answers with specific names. Whether yours is among them depends on Generative Engine Optimization (GEO).
SEO puts your link in Google's top 10. GEO goes further: it makes AI systems understand your data, rate it as trustworthy, and cite it in their answers. The difference? On Google, you appear as a link in a list. On ChatGPT, your information is built directly into the answer - often without the user ever visiting your website. That makes data quality and structure even more important than with traditional SEO.
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What a GEO strategy needs: (1) Structured data - Schema.org markup makes your content machine-readable. (2) Good content - factually correct, citable. (3) Technical access - AI crawlers like GPTBot and ClaudeBot must be able to reach your pages. (4) Citation monitoring - measuring where and how often you appear in AI answers. (5) Continuous adjustment based on that data.
The website scanner (12 extractors) analyzes your site and shows optimization potential. The platform automatically creates Schema.org feeds for products and services. Crawler tracking shows which AI bots visit. And citation monitoring measures whether ChatGPT, Perplexity, and Claude, and 5 more AI engines actually mention you.
Week 1: inventory. Check indexing and crawler access, and ask ChatGPT, Gemini and Perplexity ten realistic customer questions about providers in your field. Note who is named and which sources are linked. Week 2: technology. Add missing Schema.org markup for organization, services or products and FAQ, and remove blocks. Week 3: content. Rework your three most important pages so the first paragraph answers the core question, and replace vague claims with concrete facts. Week 4: third-party sources. List your business in the directories and comparison sites that appeared as sources in AI answers, then repeat the measurement from week 1.
An effective method for new content: have an AI system with web search, such as Perplexity, compare three competitors' websites. A possible prompt: "Compare the websites of [competitor 1], [competitor 2] and [competitor 3]. Which topics do all of them cover, which only one, and which none?" The topics nobody covers are your opportunity: there is little competition, and a well-made page can become visible faster. Verify the results yourself, though - AI systems can miss or misattribute content in such comparisons.
Frequently asked questions are a particularly good format for AI visibility because they match the way users query AI assistants. Collect the questions customers actually ask before an inquiry or purchase - from emails, calls or sales conversations. Answer each question in a few clear sentences directly on the page. You can also mark the questions up as FAQPage schema. Important: the questions and answers in the schema must be visible on the page and match in content. Hidden or diverging FAQ data violates Google's guidelines.
Without GEO, AI systems often have fewer reliable facts about your business. With Beconova, you build the data foundation systematically, measure mentions and citations, and prioritize improvements based on real measurements.
Check GEO Score for freeMarvin Malessa
Founder, Beconova
Founded Beconova in Germany in 2025 to help shops and service businesses become visible in AI search engines. Writes about GEO, AI visibility, and the future of search.
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