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On Google, it's simple: you're ranked 3rd or 30th. AI visibility doesn't work that way. There's no ranking list. Multiple metrics matter at once - and without the right KPIs, you're flying blind.
The GEO Score (0-100) is a Beconova metric for how well a website is technically and editorially prepared for AI systems. It combines, among other things, Schema.org completeness, content quality, technical accessibility and measured AI mentions. The score serves as orientation and for prioritizing actions: more important than an absolute value is its development over time and which individual factors pull it down. No specific score guarantees mentions in AI answers.
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Citations measure how often AI systems mention your brand. Three types: Direct citations - your brand is named. Indirect citations - your product is described without the brand name. Negative citations - the AI says something critical about you. Beconova tracks all three across plan-enabled AI providers.
When someone asks ChatGPT about 'best plumber in Munich', certain names appear in the answer. Whether and where your business appears there is your AI keyword ranking. Similar to SEO rankings, but with different rules and more variation between answers. Beconova checks these questions at plan-dependent intervals and shows trends over weeks and months.
Three metrics form the core of measurement. Mention rate is the share of checked answers in which your brand is named. Citation rate shows how often your website is also linked as a source - the stronger signal, because it can drive direct traffic. Share of voice compares your mentions with those of your competitors across the same set of questions. An illustrative example: if 20 questions are checked and your brand appears in 5 answers, your mention rate is 25 percent. If a competitor appears in 10 answers, their share of voice is twice yours.
AI answers are not deterministic: the same question can return different providers and sources on two requests. Asking ChatGPT once and being mentioned therefore tells you little. A measurement becomes reliable only when a fixed question set is checked repeatedly, across several systems and over a longer period. Also phrase questions realistically - the way your customers actually ask, including industry, need and location where relevant. Questions that already contain your brand name measure awareness, not recommendations.
Metrics are only useful if they lead to decisions. A proven approach: first record a baseline. Then implement one concrete action, for example FAQ schema on a service page or a listing on a relevant comparison site, and note the date. Repeat the measurement after a few weeks with the same question set. That shows which actions coincide with a change. Strict causality cannot be proven with AI systems because providers keep changing their models - but a documented before-and-after series is far more meaningful than gut feeling.
If you don't measure your AI visibility, you can't improve it. Beconova delivers all KPIs at a glance - GEO Score, citations, keyword rankings. Check where you stand now.
Check GEO Score for freeMarvin Malessa
Founder, Beconova
Founded Beconova in Germany in 2025 to help shops and service businesses become visible in AI search engines. Writes about GEO, AI visibility, and the future of search.
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